Project Details
Category
Digital, Social, Web, Full Stack
Client
DoubleClick by Google
Date Added
21 January 2019
Project Brief
This is probably one of the most exciting project I have worked on and the highlight of my career in 2016. In very strong collaboration with the technical team at DoubleClick, I transformed an excel matrix of product solutions into an illustrated playbook aimed at a multi-level audience, from marketers to programmatic specialist, via head of data.
The digital version, hosted on thinkwithgoogle website is a fully interactive downloadable PDF.
The printed version is a sleek curved spine 3-ring binder, with a soft touch laminate, the ladle highlighted in spot UV. Inside pages are in brilliant white uncoated paper, divider tabs in 300gsm duplex gloss.
A pull-out marketing objectives funnel doubles up as table of content.Each pages are cross referenced for easy navigation.
Printed copies were sent to all regions and prooved to be extremely successful with the sales teams throughout the globe.
